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Rocket Agency, is a digital marketing agency in Preston that provides internet marketing for all sizes of companies! If you have looked into digital marketing in recent years, it's possible that you've heard the phrase "SEO is dead." However, nothing could be further from the truth. Search Engine Optimization has been the lifeblood of being found through search engine searches for well over a decade and it will continue to be important for years to come. The "dead" part of SEO is attempting to manipulate the signals that search engines use for ranking sites. In recent years, Google and other search engines have caught on to these manipulated signals and worked to minimize the effect of the manipulation and/or penalize those sites that have used those practices, especially in excess.

Relevant, Useful and Important In its true form, however, SEO is making sure that your website is following specific, best practices so that Google and other search engines can see and rank your website. Put another way, SEO is creating or improving your website - sometimes in ways that aren't visible - so that the search engines recognize it as being relevant, useful, and important in regards to the question asked by a searcher. When a search engine thinks that your site is relevant, useful, and important to a search query, it should rank well in the Search Engine Results Pages (SERPs). Unfortunately, SEO is not a "one and done" process.

It can be a relatively slow process at the outset and requires consistent effort to maintain. Search engines are constantly evolving, and your SEO strategy has to be able to evolve with them. The power of a good SEO campaign is unbeatable, but it is a very competitive and fast-paced environment. This is why you need the expertise of a digital marketing company like Rocket Agency!