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Need help with sales promotion? We can help you write words that work. If you want an exciting, informative web site, or you want information you can hand over to customers as brochures, data sheets, flyers, white papers or more, we can help you get your message to your audience. We have long experience in business writing, editing and proofreading with organisations of all sizes and all budgets. Just call or email for more information, or visit the web site. ...

Don t leave your customers in the dark

When you put together an ad, or a flyer, or a brochure, or any marketing materials, what are you actually telling your customers? It's very easy to write about "What we offer our customers". It takes a bit more thought, but it's infinitely more effective, if you can think about "What do our customers need and how can we supply it?" It's often about features, advantage and benefits. It's great to talk about them all, but benefits are the best.Features - what your product or service doesAdvantages - how your product and service is better than competitorsBenefits - what that means for your customer: lower costs, greater efficiency, more fun!Don't leave potential customers to work it out for themselves. Sell your products and services by selling their benefits!

Specialist Services

Writing for all businesses, with particular experience in technology.

Trade Bodies / Associations

Degree in Managment Sciences. Professional journalism training.

Media

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