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Profile

Welcome

Founder Sallie Bale comes from Top 10 global PR agency Hill and Knowlton, and is a member of PR governing body CIPR. She works closely with a handpicked pool of top freelancers, as well as sister company Fanatica, which specialises in digital marketing. Sallie is an accredited adviser for the government backed Growth Vouchers scheme, and can provide up to £2,000 of free strategic marketing advice, visit the Communica PR profile for more details.

About

Credibility and visibility is a powerful combination. I'm here to tell your story to your next customer.

PR is something that has always been close to my heart. At 14, I read an article titled "A Day in the Life of a PR agent" in a magazine in my orthodontist's waiting room, preparing myself for my prime teenage years wearing braces. I wrote my first winning award submission aged 18. And by 24, I was running my own agency.

In the beginning, I tasted every variety of communications I could. Sports PR, tech PR, internal communications, global PR, local PR, third sector comms, you name it, I've done it. After studying PR and Marcomms at university under one of the county's leading PR professionals, Dr. Bill Nichols, I cut my teeth in a Top 10 Global PR agency: Hill and Knowlton.

Demanding clients, high-pressure work environments, lightening fast turnarounds and mountains of work (and play) ensued. But it was also electrifying, stimulating, innovative and personally challenging. I was lucky enough to work on gold Olympic sponsor Visa during London 2012. I worked on a cross-department team for Aviva covering everything from car insurance to rugby sponsorship. I flew top executives from across the globe to Intel Capital's Global Summit in LA.

What I Do

In business, having both credibility and visibility is a powerful combination. And it is a combination that I use to position my clients as the expert in their industry. This is PR for pioneering companies.

If you're a business looking for PR services head to Client services. If you're an agency looking for outsourced or freelance PR, go to Agency services. And if you're interested in finding out how I can help improve your existing PR or marketing department, you read all about my training in The Academy.

Building A Network Of Expertise

Media is a fast paced world to play in, and sometimes, the seconds really do count. But so does knowing when to take a step back, let the ideas, information and imagination percolate. PR is about having a solid plan to base actions and decision on, but not being afraid to deviate from the plan when there's a sudden change in the landscape; when unexpected challenges arise.

Comminuca PR has a sister company, Fanatica, and between us we have a wealth of experience in communications, strategy, digital marketing, advertising, product development, client training, and much more. And we've worked with some amazing people at Aviva, Bestinvest, Cadbury's Ice Cream, Campbell's, Carlsberg, Cisco, HSBC, Intel, Kimberly-Clark Professional, Legal and General, Martini, Nestlé, Pepperidge Farm, Seedrs, Visa, and Vital Energy.

Now, mainly working the B2B space, my clients are on a journey to become a trusted adviser to their target audience. And I am their trusted adviser on this journey. This is PR for pioneering companies.